We are part of the Millennial-minded psychographic and we believe American whiskey is too



For us, whether poured neat, over ice or mixed in a finely-crafted cocktail, an American whiskey goes hand-in-hand with our approach to a ‘Slow Living’ way of life.

Ultimately, we know that what’s important to our customers matters to our clients.

In the age of mass-production and mass-consumption, we cut through the ‘noise’ to seek out and bring forward artisanal products of high-quality craftsmanship. Like our consumers, our association with authentic and ethical brands, which align with our lifestyle is important to us. 

Above all, our culture drives our business principles and philosophy. By establishing meaningful relationships with consumers through personalised interactions, we focus on building communities of like-minded individuals. 




Richard James

Whilst not quite Ricky Roma, Richard is our “sensible” one. Having spent 17 years working in the high-impact sales and marketing arena across the EMEA and Asia-Pac regions, he has advised numerous brands in the Hospitality, Creative, Tech and Real Estate sectors.


Anna Meylakh

With a background in Marketing and Project Management, Anna acts as Conductor and Consigliera, advising on the overall business concept. Overseeing operations and managing multiple stakeholders, Anna is the choreographer behind our events, ensuring operational success.


Eddie DeSousa

Eddie is our whisk(e)y Guru and manages our Client Relationships. As the Manager of the Milroy’s bar in Soho – London’s oldest independent specialist whisky purveyor, Eddie has worked with numerous brands in promotions and advisory roles.


Natalie Ellidge

Natalie is the Mastermind behind our Marketing platform. As a creative and strategic thinker with over 15 years of experience, Natalie brings a customer-centric focus to the team, helping ensure we convey our brand and ethos to our audience.


Rich Tucker

As our resident Whizz-Kid, with 18 years’ extensive experience in graphic design and branding across the Retail, F&B, Tech and Events sectors, Rich understands the process of a customer journey and how great experiences are created.


Rob Swaden

Our modern-day Mozart. As the owner of 333 Management, Rob manages artists and producers with accolades including: No.1 singles, collaborations with Disclosure, Rudimental & Chase & Status and acts regularly playing Glastonbury, V, Wireless, Lovebox, and Bestival.


“You gotta be patient, you gotta leave it alone, put it away in a rack house and let nature take over…” Fred Noe, Jim Beam